REPORT 01 / 05 — INFLUENCER EVENT

REPORT 01 / 05 — INFLUENCER EVENT

HOUSE PARTY
HOUSE PARTY
HOUSE PARTY

CLIENT

URBAN OUTFITTERS
VIA INVISIBLE NORTH

ROLE

ART DIRECTOR

SCOPE

PITCH TO PRODUCTION

DATE

NOV 2026

OVERVIEW

For the 2026 holidays, Urban Outfitters teamed up with DoorDash to throw a holiday party.



The brief was to bring UO’s All Together Now campaign to life as one unexpected holiday party in LA. Each room remixed a ritual: a doorbell fit check at the front door, a denim DIY bar, a white elephant gift exchange, a family portrait studio and an airbrush sweater station, with a live set in the backyard to close the night.



DoorDash was programmed throughout the night to bring unexpected twists and delight: a Dasher cut the line at the front door, delivered touch-up essentials mid-party, popped the champagne and introduced the closing performance.



Ring the bell below and step inside.

For the 2026 holidays, Urban Outfitters teamed up with DoorDash to throw a holiday party.

For the 2026 holidays, Urban Outfitters teamed up with DoorDash to throw a holiday party.


OFFICIAL RECAP — 0:35

RECAP

1 week

1 week

1 week

TO PITCH

3 months

3 months

3 months

TO DEVELOP

7 rooms

7 rooms

7 rooms

HOLIDAY TRADITIONS, REMIXED

889 gifts

889 gifts

889 gifts

184 LOCKER GRABS

125 EXIT BAGS

SHORT VERSION — OPEN ON DESKTOP FOR THE FULL INTERACTIVE CASE STUDY

Cocktail menu
Drinks on us. Pick one
Naughty List
TACHA PRADAPPET
Madeleine Bersin
Lewy Westhoff
ROSARIO ARCURI
Mindy Benner
Madeline Goodwin
Claire Reid
Elyse Pomerantz
ERICA KWON
Laura Nolan
Drag the tree to spin it
1. Hang ornaments
2. String lights
3. Top it off
Pick a decoration first
Loading hoodie…
1. Pick 3 Colors
2. Pick 1 Patch
3. Pick 2 Stencils
4. Write your word here
The stage
House
Wish you were here!
Full view
HOTSUPPLY
HOTSUPPLY
HOTSUPPLY