REPORT 05 / 05 — WOMEN’S HISTORY MONTH
FEATURED ARTIST
FEATURED ARTIST
FEATURED ARTIST
CLIENT
XBOX
VIA PALETTE GROUP
ROLE
3D ARTIST
SCOPE
KEY ASSET FOR GLOBAL THEME
DATE
MARCH 2023
OVERVIEW
The idea of womanhood fueled my creativity here, and specifically, choosing to see the beauty that exists everywhere in the world – even places you’ve never been, or within feelings not yet tapped into. In the piece, golden rays highlight the controller, signifying the positivity brought into the world by the gaming community. Meanwhile, abstract shapes and larger-than-life objects invite us to dream big and know that we hold the power to shape our own destinies.
For March 2023, one piece of key art became the face of Xbox. The 3D world was built to carry the whole platform for a month: profile pictures, channel banners, posts, stream schedules and the console home screen.
For March 2023, one piece of key art became the face of Xbox. The 3D world was built to carry the whole platform for a month: profile pictures, channel banners, posts, stream schedules and the console home screen.
RECAP
14+
14+
14+
MEDIA CHANNELS TAKEN OVER
17.9M+
17.9M+
17.9M+
FOLLOWERS REACHED
394K
394K
394K
VIEWS ON ONE POST
1 MONTH
1 MONTH
1 MONTH
DURATION
KEY ART
SHORT VERSION — OPEN ON DESKTOP FOR THE FULL INTERACTIVE CASE STUDY
ONE KEY ART · EVERY XBOX CHANNEL
For Women’s History Month 2023, one piece of key art became the face of Xbox. The 3D world was built to carry the whole platform for a month: profile pictures, channel banners, posts, stream schedules and the console home screen.
From Instagram and YouTube to X, Twitch and the Xbox home screen, so the campaign read as one place wherever it appeared.
PALETTE GROUP × XBOX · MARCH 2023
CHANNELS UNLOCKED
14+
FOLLOWERS REACHED
17.9M+
VIEWS ON ONE POST
394K
DURATION
1 MONTH
SELECT LEVEL
Five channels. One campaign.
Wherever players met Xbox that March, the same world was waiting for them.
LEVEL 01
ACHIEVEMENT UNLOCKED
PROFILE TAKEOVER
FOLLOWERS
12.8M
POSTS
1,138
PLACEMENT
PROFILE PICTURE
LEVEL 02
YOUTUBE
ACHIEVEMENT UNLOCKED
CHANNEL TAKEOVER
SUBSCRIBERS
5.1M
VIDEOS
11K
PLACEMENT
BANNER + AVATAR
LEVEL 03
X / TWITTER
ACHIEVEMENT UNLOCKED
VIRAL POST
VIEWS
394K
LIKES
1,294
REPOSTS
175
LEVEL 04
TWITCH · XBOX PLAYS
A month of guest streamers on twitch.tv/xbox, with the key art closing out the schedule.
ACHIEVEMENT UNLOCKED
STREAM SCHEDULE
WEEKS
4
SHOWS A WEEK
2
● LIVE
TWITCH.TV/XBOX
Home
3:30 PM
WOMEN’S HISTORY MONTH
Background set
Game Pass
Store
Xbox Plays
Settings
LEVEL 05
XBOX HOME
The key art became a console background, so players could set it as their Xbox home screen.
ACHIEVEMENT UNLOCKED
BACKGROUND EQUIPPED
PLACEMENT
HOME BACKGROUND
SCREEN
CONSOLE