SUMMER PROGRAMING
THE TAKE OVER
The Blue Bodega made its mark in 4 states during the summer of 2023, popping up at block parties, cultural celebrations, music festivals, and everywhere Black joy thrives. From Los Angeles's Black on the Block to Essence Fest, Miami's Caribbean Fest, and Houston's Juneteenth celebration, it was there, bringing its vibrant energy.
THE FOOTPRINT
THE BODEGA
Each event we were given a 20x20 footprint and we were required to reuse Smirnoff's exsisting Citroen van for all the events.
Phone booth photo moment
Product display and photo booth inside the fridge
Serving slushies and cocktails
Branded cups
DJ booth,
merch station &
Smirnoff spin-off products
Mural by
Kip Omolade
USER GENERATED CONTENT
CULTURE CREATORS
The program included a kaleidoscope photo moment inside the fridge, and a phone booth with recorded messages from BIPOC voices
ARTIST COLLABORATION AND TAKE-AWAYS
FROM THE BLOCK
We collaborated with artist Kip Omolade to make custom slushie cups and murals. On site we had scratch off tickets to win brand merch. We also include an array of experiential touches of Smirnoff branded items with a twist, such as Blue Raspberry Hot Sauces, cereals and shampoos.