REPORT 04 / 05 — GLOBAL MARKETING ROLLOUT
REPORT 04 / 05 — GLOBAL MARKETING ROLLOUT
CLIENT
M·A·C COSMETICS
ROLE
ART DIRECTOR
SCOPE
STORE & OOH
DATE
2024 – 2026
OVERVIEW
One day. Stores around the world. Lipstick center stage. I led the experiential art direction for the global stunt and built the design toolkit regional teams used to bring it to life in every market.
One day. Stores around the world. Lipstick center stage. I led the experiential art direction for the global stunt and built the design toolkit regional teams used to bring it to life in every market.
One day. Stores around the world. Lipstick center stage. I led the experiential art direction for the global stunt and built the design toolkit regional teams used to bring it to life in every market.
RECAP
$1M
$1M
$1M
ORGANIC MEDIA EXPOSURE
+65%
+65%
+65%
PROMO VS LAST YEAR
$505K
$505K
$505K
ADDITIONAL REVENUE
810K
810K
810K
CGI STUNT VIEWS · IG + TIKTOK
RECAP FILM — CANADA
SHORT VERSION — OPEN ON DESKTOP FOR THE FULL INTERACTIVE CASE STUDY
