PRESENT
INDEPENDENT
HOTSUPPLY
NEW YORK, NY
INDEPENDENT
HOTSUPPLY
NEW YORK, NY
HOTSUPPLY is my creative alter-ego in the Metaverse - I live in this mindset and work to conceptualize new retail experiences with a focus on world and object building. My work flows in between the realms of digital and physical experiences.
This body of work is to utilize 100% of my knowledge in one space, bridging my industrial design background with immersive retail experiences. The trajectory of my career and life is to meet this future version of myself somewhere in the middle.
XBOX Social Impact artist for Women’s History Month, March 2023. Reimagined the XBOX logo and developed artwork for XBOX across their user interface channels including, but not limited to: desktop, mobile, game console, video conference, clothing and user icons. Assets featured globally on XBOX, Youtube, Twitter, Microsoft, Facebook and many more!
This body of work is to utilize 100% of my knowledge in one space, bridging my industrial design background with immersive retail experiences. The trajectory of my career and life is to meet this future version of myself somewhere in the middle.
XBOX Social Impact artist for Women’s History Month, March 2023. Reimagined the XBOX logo and developed artwork for XBOX across their user interface channels including, but not limited to: desktop, mobile, game console, video conference, clothing and user icons. Assets featured globally on XBOX, Youtube, Twitter, Microsoft, Facebook and many more!
︎
01.2021 - 07/2023
SR ART DIRECTOR
DENTSU CREATIVE
NEW YORK, NY
SR ART DIRECTOR
DENTSU CREATIVE
NEW YORK, NY
“Dentsu Creative is a Global Creative Network that transforms brands and businesses through the power of Modern Creativity. Led by Global Chief Creative Officer Fred Levron, 9,000 experts across the globe work seamlessly together to deliver ideas that Create Culture, Shape Society and Invent the Future.”
As the Senior Art Director I collaborate with a team of the industry’s top designers and copywriters to conceptualize experiential spaces and assets for our clients, including but not limited to experiential concepts, production assets, and visual identity.
Clients include:
Diageo (Bailey’s, Crown Royal, Cîroc, Smirnoff, Captain Morgan +)
Project:
Smirnoff Blue Raspberry Lemonade toured 8 different events in 4
different states. We collaborated with artist Kip Omolade to make custom slushie cups, give-aways and mural. The program included, a kaleidescope photo moment inside of the fridge, and scratch off tickets to win brand merch. We also include an array of experiential touches of Smirnoff branded items with a twist, such as Blue Raspberry Hot Sauces, cereals and shampoos.
This experience was designed as a mobile popup to enhance an existing
Citroen van asset. The production team had a 20x20 footprint for the built.
As the Senior Art Director I collaborate with a team of the industry’s top designers and copywriters to conceptualize experiential spaces and assets for our clients, including but not limited to experiential concepts, production assets, and visual identity.
Clients include:
Diageo (Bailey’s, Crown Royal, Cîroc, Smirnoff, Captain Morgan +)
American Eagle + Aerie, Sam’s Club
Project:
Smirnoff Blue Raspberry Lemonade toured 8 different events in 4
different states. We collaborated with artist Kip Omolade to make custom slushie cups, give-aways and mural. The program included, a kaleidescope photo moment inside of the fridge, and scratch off tickets to win brand merch. We also include an array of experiential touches of Smirnoff branded items with a twist, such as Blue Raspberry Hot Sauces, cereals and shampoos.
This experience was designed as a mobile popup to enhance an existing
Citroen van asset. The production team had a 20x20 footprint for the built.
︎
07.2021 - 11.2021
SR BRANDING DESIGNER
TED MOUDIS
NEW YORK, NY
SR BRANDING DESIGNER
TED MOUDIS
NEW YORK, NY
Ted Moudis Associates (TMA) is a full service architectural and interior design firm, with offices in New York, Chicago, and London, designing workplace environments for media, technology, financial, consumer product, and professional services firms (ViacomCBS, Fiserv, Medical Properties Trust, Rolex)
They were voted the Top 40 Giants by Interior Design Magazine in 2020.
Collaborating with a fast-paced interdisciplinary team of architects, strategists and interior designers to deliver projects ranging from custom environmental graphic solutions, brand design, signage, wayfinding and business development pitches.Co-heading and actively participating in all aspects of the design process from concept through installation.
Collaborating with a fast-paced interdisciplinary team of architects, strategists and interior designers to deliver projects ranging from custom environmental graphic solutions, brand design, signage, wayfinding and business development pitches.Co-heading and actively participating in all aspects of the design process from concept through installation.
︎
02.2019 - 06.2020
PRODUCTION DESIGNER
SHOWFIELDS
NEW YORK, NY
PRODUCTION DESIGNER
SHOWFIELDS
NEW YORK, NY
Onboarded as the first designer of a 16,000 sq ft experimental retail start-up. Together we launched 4 floors for a revolutionary brand-to-consumer concept store built that engages a sense of discovery through revolving experiences with brands and communities.
Collaborated with artists and >50 brand partners to tailor unique immersive activations, while working closely with the various as a team to modify the designs to create seamless retail integration. Developed physical retail experiences for brands.
Working within 4 month phrases from conception to installation, each floor is about 2,400 sq ft and individual spaces range from ~75 sq ft to 780 sq ft. Individual brand budget ranges from $2k to $45k. Managed the schematic designs and produced every aspect of Showfields’ internal brand assets. This included events, online and physical marketing graphics, packaging, environmental graphics and illustrations, external and internal wayfinding, CTA transactional graphics, production decks and on-site installation plan for external communication with fabricators.
Collaborated with artists and >50 brand partners to tailor unique immersive activations, while working closely with the various as a team to modify the designs to create seamless retail integration. Developed physical retail experiences for brands.
Working within 4 month phrases from conception to installation, each floor is about 2,400 sq ft and individual spaces range from ~75 sq ft to 780 sq ft. Individual brand budget ranges from $2k to $45k. Managed the schematic designs and produced every aspect of Showfields’ internal brand assets. This included events, online and physical marketing graphics, packaging, environmental graphics and illustrations, external and internal wayfinding, CTA transactional graphics, production decks and on-site installation plan for external communication with fabricators.
︎
01.2018 - 08.2018
LEAD DESIGNER
TRADE-MARX SIGN
SEATTLE, WA
LEAD DESIGNER
TRADE-MARX SIGN
SEATTLE, WA
10.2017 - 01.2018
DESIGNER
WAYPOINT SIGN CO.
SEATTLE, WA
DESIGNER
WAYPOINT SIGN CO.
SEATTLE, WA
2013 - 2017
BS INDUSTRIAL DESIGN
WESTERN WASHINGTON U.
BELLINGHAM, WA
Graduating class of 10 students. Focused in consumer electronic and UX design. Senior capstone partnership with Microsoft Hololens.
BS INDUSTRIAL DESIGN
WESTERN WASHINGTON U.
BELLINGHAM, WA
Graduating class of 10 students. Focused in consumer electronic and UX design. Senior capstone partnership with Microsoft Hololens.
︎ UPDATED: 08/2023